Well, how do doctors market their services? Typically by word-of-mouth. But with new digital video technology, it's now possible -- and cost-effective -- to establish top-of-mind awareness within your community. Digital video offers network quality television at a reasonable cost, which can be utilized in many ways -- as CDs that may be given to patients, as a direct-mail marketing tool, or even your own program on local television.

Thurgaland Medical Technologies is developing a list of medical clients who are interested in achieving all of these goals by reaching patients, the medical community and TV viewers at large. Your own educational video will tell your story over and over throughout the year.

We are looking for select clients who would like a new way to market their services, through the latest digital video technology, in documentary style, with a human touch.

This program is being produced by medical reporter Mike Cunningham -- a veteran of 12 years at CNN and more than 30 years in broadcast journalism.

You'll be able to introduce yourself and your office personnel, which will help to humanize members of your staff. You'll be able to explain your specialty and medical philosophies in detail.

In the process, you'll develop a library of footage that may be easily re-edited as your practice grows and your facilities and services expand.
 

Running a five-minute segment in a 30-minute program featuring four other non-competing physicians costs only a few dollars -- incredibly, about the same as a 30-second TV commercial, or less. Why? Because you'll share the placement costs with other physicians. Or you can have the entire 30 minutes.

Forget 30-second spots, word-of-mouth or paper handouts -- now you can take the time to tell your entire story, while introducing your people and facilities.

Your video may be presented on CD-ROM. Simply pop it into any PC and it launches automatically. It can also be available on VHS or DVD, if you prefer.

Thurgaland Video has helped clients worldwide with quality television productions for a variety of applications, including Web site video, travel documentaries, training, speaker presentations, recruitment, orientation, public relations and digital television programming.